Créateurs de convivialité

“Creators of Conviviality”

Bringing Good Times from a Good Place

The Pernod Ricard South Africa Foundation embraces and embodies its values of Créateurs de convivialité by bridging the gap in South Africa towards a more inclusive society and sustainable future.

True to our founding spirit, we’ve been bringing people together, inviting them to share authentic experiences and making new friends every day through our world-class portfolio of premium wines and spirits.

We are passionate hosts – a family of exceptional people who are committing to fighting alcohol misuse and creating a better way to live and work together to bring good times today and for generations to come.

We are respectful guests who care for and strive to protect and nurture the terroirs and environments we live in. We establish initiatives, partner with like-minded impactful programmes and respect local communities to benefit our planet, our consumers and our business.

We bring Good Times from a Good Place through four guiding pillars, aligned to Pernod Ricard Group’s Sustainability & Responsibility (S&R) Roadmap to 2023 and the UN’s Sustainable Development Goals (SDGs), to create a more convivial world, a world without excess.

Our S&R Roadmap

The Makers’ Program : Empowering South Africa’s Craftsmanship

In 2021, Pernod Ricard embarked on a mission to uplift some of South Africa’s most visible yet often overlooked craftspeople – the roadside artisans who create furniture, artwork, and other fine goods. Despite their remarkable skills, many of these makers lack the education and resources to transform their talents into sustainable businesses.

National House of Traditional Leaders

Pernod Ricard is dedicated to promoting responsible drinking within traditional communities, where alcohol dependence can pose significant health risks and hinder community development. This initiative aims to educate traditional leaders and their communities about the negative impacts of alcohol misuse, while also emphasising the economic and social benefits of responsible consumption.

Drink More Water

Drink More Water: Pernod Ricard’s Digital Campaign for Responsible Drinking. Pernod Ricard has launched the Drink More Water digital campaign, aimed at promoting responsible alcohol consumption and combating binge drinking, especially among young adults.This initiative emphasises the importance of hydration while drinking.

Bar World of Tomorrow

Launched in 2020 by Pernod Ricard, in partnership with Trash Collective and the Sustainable Restaurant Association, The Bar World of Tomorrow (BWOT) aims to foster a global community of sustainability-driven bartenders. The programme has trained over 6,400 bartenders, promoting sustainable and responsible bar practices worldwide.

A Focus on

Nurturing Terroir

Terroir means land or soil in French, the birthplace from which all our products take their character from. We are very proud that our brands are so deeply rooted in their countries of origin and play such an important role in the local communities where they are created. We source our natural ingredients from over 380,000 hectares of land across the globe, so we are committed to nurturing every terroir and its biodiversity.

Valuing People

People are at the heart of everything we do at Pernod Ricard and the foundation of our collective spirit as Créateurs de Convivialité. We are committed to creating a safe, fair, and inclusive environment where sharing warmth, care, and respect are the norm for engaging and empowering people everywhere, within our company and throughout its value chain, from grain to glass.

Circular Making

Our finite resources are under pressure and so we minimise waste at every step while imagining new production methods to optimise and help preserve natural resources. To do this, we apply 5 key principles at each step of our product lifecycle: Rethink, Reduce, Reuse, Recycle and Respect.

Responsible Hosting

Being “Créateurs de convivialité”, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. But the pre-condition for conviviality is responsibility. Pernod Ricard acknowledges that the misuse of alcohol can cause harm to individuals and their communities. We have a role to play in combatting the harmful use of alcohol.

Meet The Team

Lerato Mashale

Sustainability & Responsibility Coordinator

Kalashni Narainsamy

Sustainability & Responsibility Manager

Angie Mabuza

Head of Legal

Meet The Board Members

Gaetan Magdelain

Chief Financial Officer

Pamela Nkuna

Corporate Affairs Director

Lindy Bossenger

External Trustee

Lynda Pefile

Chairperson

Siyabonga Jikwana